Harvard Medical Faculty Physicians (HMFP), the 2000+ physician organization of Beth Israel Deaconess Medical Center (BIDMC), has unveiled a new graphic look and feel. “After months of discovery and development to articulate HMFP’s mission, vision, and value, I am excited to introduce our new logo and graphic identity,” said Alexa B. Kimball, MD, MPH, president and CEO. “The design echoes a modern caduceus, to exemplify our physician focus, Harvard Medical School (HMS) affiliation, BIDMC history, and interconnection with the Beth Israel Lahey Health (BILH) system, to embrace a bold new future. I look forward to announcing more exciting advancements to come.”
